{"id":2436,"date":"2024-09-05T18:12:03","date_gmt":"2024-09-05T16:12:03","guid":{"rendered":"https:\/\/succes-grup.ro\/comunicate\/?p=2436"},"modified":"2024-09-05T18:12:04","modified_gmt":"2024-09-05T16:12:04","slug":"back-to-business-plan-de-marketing-pentru-claritate","status":"publish","type":"post","link":"https:\/\/succes-grup.ro\/comunicate\/back-to-business-plan-de-marketing-pentru-claritate\/","title":{"rendered":"Back to business: Plan de marketing pentru claritate"},"content":{"rendered":"\n<p>\u201e\ud835\udc7c\ud835\udc8f \ud835\udc90\ud835\udc83\ud835\udc8a\ud835\udc86\ud835\udc84\ud835\udc95\ud835\udc8a\ud835\udc97 \ud835\udc87\ud835\udc82\u0306\ud835\udc93\ud835\udc82\u0306 \ud835\udc96\ud835\udc8f \ud835\udc91\ud835\udc8d\ud835\udc82\ud835\udc8f \ud835\udc86\ud835\udc94\ud835\udc95\ud835\udc86 \ud835\udc85\ud835\udc90\ud835\udc82\ud835\udc93 \ud835\udc90 \ud835\udc85\ud835\udc90\ud835\udc93\ud835\udc8a\ud835\udc8f\ud835\udc95\u0326\ud835\udc82\u0306.\u201d<\/p>\n\n\n\n<p>\u2015 \ud835\udc68\ud835\udc8f\ud835\udc95\ud835\udc90\ud835\udc8a\ud835\udc8f\ud835\udc86 \ud835\udc85\ud835\udc86 \ud835\udc7a\ud835\udc82\ud835\udc8a\ud835\udc8f\ud835\udc95-\ud835\udc6c\ud835\udc99\ud835\udc96\ud835\udc91\ud835\udc86\u0301\ud835\udc93\ud835\udc9a<\/p>\n\n\n\n<p>\ud835\udc47\ud835\udc52-\ud835\udc4e\ud835\udc56 \ud835\udc56\u0302\ud835\udc5b\ud835\udc61\ud835\udc5c\ud835\udc5f\ud835\udc60 \ud835\udc51\ud835\udc56\ud835\udc5b \ud835\udc63\ud835\udc4e\ud835\udc50\ud835\udc4e\ud835\udc5b\ud835\udc61\u0326\ud835\udc4e\u0306, \ud835\udc63\ud835\udc5f\ud835\udc52\ud835\udc56 \ud835\udc60\ud835\udc4e\u0306 \ud835\udc61\ud835\udc52 \ud835\udc4e\ud835\udc5d\ud835\udc62\ud835\udc50\ud835\udc56 \ud835\udc51\ud835\udc52 \ud835\udc61\ud835\udc5f\ud835\udc52\ud835\udc4e\ud835\udc4f\ud835\udc4e\u0306, \ud835\udc51\ud835\udc4e\ud835\udc5f \ud835\udc5b\ud835\udc62 \ud835\udc60\u0326\ud835\udc61\ud835\udc56\ud835\udc56 \ud835\udc56\u0302\ud835\udc5b\ud835\udc50\ud835\udc5c\ud835\udc61\ud835\udc5f\ud835\udc5c \ud835\udc60\ud835\udc4e\ud835\udc62 \ud835\udc50\ud835\udc4e\ud835\udc5f\ud835\udc52 \ud835\udc5d\ud835\udc5f\ud835\udc56\ud835\udc5a\ud835\udc62\ud835\udc59 \ud835\udc5d\ud835\udc4e\ud835\udc60? \ud835\udc43\ud835\udc5f\ud835\udc56\ud835\udc5a\ud835\udc52\ud835\udc60\u0326\ud835\udc61\ud835\udc56 \ud835\udc61\ud835\udc5c\ud835\udc61 \ud835\udc53\ud835\udc52\ud835\udc59\ud835\udc62\ud835\udc59 \ud835\udc51\ud835\udc52 \ud835\udc5c\ud835\udc53\ud835\udc52\ud835\udc5f\ud835\udc61\ud835\udc52 \ud835\udc51\ud835\udc52 \ud835\udc60\ud835\udc61\ud835\udc5f\ud835\udc4e\ud835\udc61\ud835\udc52\ud835\udc54\ud835\udc56\ud835\udc56 \ud835\udc51\ud835\udc52 \ud835\udc5a\ud835\udc4e\ud835\udc5f\ud835\udc58\ud835\udc52\ud835\udc61\ud835\udc56\ud835\udc5b\ud835\udc54, \ud835\udc51\ud835\udc4e\ud835\udc5f \ud835\udc5b\ud835\udc62 \ud835\udc60\u0326\ud835\udc61\ud835\udc56\ud835\udc56 \ud835\udc51\ud835\udc4e\ud835\udc50\ud835\udc4e\u0306 \ud835\udc60\ud835\udc62\ud835\udc5b\ud835\udc61 \ud835\udc5d\ud835\udc52\ud835\udc5b\ud835\udc61\ud835\udc5f\ud835\udc62 \ud835\udc61\ud835\udc56\ud835\udc5b\ud835\udc52? \ud835\udc43\ud835\udc5f\ud835\udc56\ud835\udc5a\ud835\udc52\ud835\udc60\u0326\ud835\udc61\ud835\udc56 \ud835\udc61\ud835\udc5c\ud835\udc61 \ud835\udc53\ud835\udc52\ud835\udc59\ud835\udc62\ud835\udc59 \ud835\udc51\ud835\udc52 \ud835\udc56\ud835\udc5b\ud835\udc53\ud835\udc5c\ud835\udc5f\ud835\udc5a\ud835\udc4e\ud835\udc61\u0326\ud835\udc56\ud835\udc56 \ud835\udc51\ud835\udc52\ud835\udc60\ud835\udc5d\ud835\udc5f\ud835\udc52 \ud835\udc5a\ud835\udc4e\ud835\udc5f\ud835\udc58\ud835\udc52\ud835\udc61\ud835\udc56\ud835\udc5b\ud835\udc54, \ud835\udc51\ud835\udc4e\ud835\udc5f \ud835\udc5d\ud835\udc52 \ud835\udc5a\ud835\udc4e\u0306\ud835\udc60\ud835\udc62\ud835\udc5f\ud835\udc4e\u0306 \ud835\udc50\ud835\udc52 \ud835\udc52\ud835\udc59\ud835\udc52 \ud835\udc60\ud835\udc52 \ud835\udc4e\ud835\udc51\ud835\udc62\ud835\udc5b\ud835\udc4e\u0306 \ud835\udc4e\ud835\udc56 \ud835\udc60\ud835\udc52\ud835\udc5b\ud835\udc67\ud835\udc4e\ud835\udc61\u0326\ud835\udc56\ud835\udc4e \ud835\udc50\ud835\udc4e\u0306 \ud835\udc52\ud835\udc60\u0326\ud835\udc61\ud835\udc56 \ud835\udc56\u0302\ud835\udc5b \ud835\udc4f\ud835\udc52\ud835\udc67\ud835\udc5b\ud835\udc4e\u0306?<\/p>\n\n\n\n<p>Dac\u0103 ai r\u0103spuns da la oricare dintre aceste \u00eentreb\u0103ri, te invit al\u0103turi de mine s\u0103 aprindem lumina \u0219i s\u0103 ne apuc\u0103m de treab\u0103, a\u0219ezat, pas cu pas.<\/p>\n\n\n\n<p>\ud835\udc02\ud835\udc2e\ud835\udc22 \ud835\udc2c\ud835\udc1e \ud835\udc1a\ud835\udc1d\ud835\udc2b\ud835\udc1e\ud835\udc2c\ud835\udc1e\ud835\udc1a\ud835\udc33\ud835\udc1a\u0306? \ud835\udc04 \ud835\udc29\ud835\udc1e\ud835\udc27\ud835\udc2d\ud835\udc2b\ud835\udc2e \ud835\udc2d\ud835\udc22\ud835\udc27\ud835\udc1e?<\/p>\n\n\n\n<p>Workshop-ul este dedicat celor&nbsp; simt sau chiar \u0219tiu c\u0103 au nevoie de un plan pentru evolu\u021bie. E un workshop scurt, e ca un ghidaj de \u00eenceput ca tu mai apoi s\u0103 dedici timp s\u0103 faci planul aprofundat.&nbsp; Po\u021bi fi antreprenor la \u00eenceput de drum sau, dimpotriv\u0103, un antreprenor care a \u00eencercat&nbsp; diferite canale de marketing pentru promovare, dar nu a abordat planificat \u0219i sus\u021binut activitatea de marketing.<\/p>\n\n\n\n<p>\ud835\udc02\ud835\udc2e\ud835\udc26 \ud835\udc2d\ud835\udc1e \ud835\udc1a\ud835\udc23\ud835\udc2e\ud835\udc2d\ud835\udc1a\u0306?<\/p>\n\n\n\n<p>Stabile\u0219ti diferen\u021ba dintre strategia de marketing \u0219i planul de marketing, de aici pl\u0103te\u0219ti serviciul la valoarea sa.<\/p>\n\n\n\n<p>Stabile\u0219ti specificul publicurilor companiei tale ( avatarurile de client), ce produse \/ servicii sunt optime pentru acestea \u0219i care sunt metodele de promovare pentru ele.<\/p>\n\n\n\n<p>Po\u021bi descoperi noi produse \/ servicii care pot cre\u0219te poten\u021bialul de cre\u0219tere a afacerii.<\/p>\n\n\n\n<p>Ai o viziune asupra canalelor de marketing potrivite pentru poten\u021bialii clien\u021bi eficientizezi costuri de marketing \u0219i chiar conversie.<\/p>\n\n\n\n<p>Incluzi canalele de marketing potrivite, excluzi canale care doar consum\u0103 resurse \u0219i&nbsp; ai un mesaj adecvat pentru fiecare tip de public \u021bint\u0103 vs canal de marketing.<\/p>\n\n\n\n<p>Ai mai mult\u0103 claritate asupra ac\u021biunilor de marketing.<\/p>\n\n\n\n<p>Stabile\u0219ti repere pentru urm\u0103toarele ac\u021biuni de marketing \u0219i implementare.<\/p>\n\n\n\n<p>\ud835\udc02\ud835\udc1e \ud835\udc2f\ud835\udc1e\ud835\udc22 \ud835\udc22\u0302\ud835\udc27\ud835\udc2f\ud835\udc1a\u0306\ud835\udc2d\u0326\ud835\udc1a?<\/p>\n\n\n\n<p>Strategie sau plan de marketing?<\/p>\n\n\n\n<p>Pentru c\u0103 e o continu\u0103 confuzie \u0219i uneori pl\u0103te\u0219ti avocado, dar te treze\u0219ti cu prune ) vom clarifica termenii \u0219i s\u0103 \u0219tii ce&nbsp; ai nevoie<\/p>\n\n\n\n<p>Avatarul clientului \u2013 fantoma de la oper\u0103 sau instrument ?<\/p>\n\n\n\n<p>te voi ajuta s\u0103 \u00ee\u021bi identifici \u0219i s\u0103 \u00ee\u021bi \u00een\u021belegi clientul ideal \u2013 cine este, ce \u00ee\u0219i dore\u0219te, personalitatea lui \u0219i cum po\u021bi s\u0103 \u00eel atragi.<\/p>\n\n\n\n<p>Setarea obiectivelor \u2013 sau cum s\u0103 fii SMART<\/p>\n\n\n\n<p>Vei \u00eenv\u0103\u021ba cum s\u0103 \u00ee\u021bi stabile\u0219ti obiective clare, m\u0103surabile \u0219i realizabile, care s\u0103 \u00ee\u021bi ghideze eforturile de marketing.<\/p>\n\n\n\n<p>Structura unui plan de marketing \u2013 harta, nu teritoriul.<\/p>\n\n\n\n<p>Ce trebuie s\u0103 con\u021bin\u0103 un plan, de la analiza pie\u021bei, cei 4 P \u00een pia\u021b\u0103, clientul t\u0103u \u0219i canalele de marketing pentru ni\u0219a ta.<\/p>\n\n\n\n<p>Etape, ce implic\u0103 \u0219i\u2026 hai s\u0103 simul\u0103m \u00eempreun\u0103!<\/p>\n\n\n\n<p>Bugetarea \u2013 de fapt, ce \u00eenseamn\u0103 \u201dmult\u201d c\u00e2nd spui c\u0103 \u201ddai mult pe marketing? \u201d<\/p>\n\n\n\n<p>Modalit\u0103\u021bi asupra cum po\u021bi s\u0103 \u00ee\u021bi estimezi bugetul de marketing \u0219i cum s\u0103 aloci resursele pentru a ob\u021bine rezultate c\u00e2t mai bune.<\/p>\n\n\n\n<p>\ud835\uddd6\ud835\uddee\u0302\ud835\uddfb\ud835\uddf1, \ud835\uddf0\ud835\uddee\u0302\ud835\ude01 \ud835\uddf1\ud835\ude02\ud835\uddff\ud835\uddf2\ud835\uddee\ud835\ude07\ud835\uddee\u0306 \ud835\ude00\u0326\ud835\uddf6 \ud835\ude02\ud835\uddfb\ud835\uddf1\ud835\uddf2 \ud835\ude00\ud835\uddf2 \ud835\ude01\u0326\ud835\uddf6\ud835\uddfb\ud835\uddf2<\/p>\n\n\n\n<p>Data: 28 Septembrie 2024<\/p>\n\n\n\n<p>Durata:&nbsp; 4 ore<\/p>\n\n\n\n<p>Ora: 10.00<\/p>\n\n\n\n<p>Loca\u021bie: sala Dynamic Business Connections<\/p>\n\n\n\n<p>Strada Clucerului Nr 44, sector 1, Bucure\u0219ti<\/p>\n\n\n\n<p>\ud835\udc02\ud835\udc1a\u0302\ud835\udc2d \ud835\udc1c\ud835\udc28\ud835\udc2c\ud835\udc2d\ud835\udc1a\u0306?Back to business: Plan de marketing pentru claritate<\/p>\n\n\n\n<p>&nbsp;275 lei<\/p>\n\n\n\n<p>\ud835\udc0b\ud835\udc1a \ud835\udc1c\ud835\udc1e \ud835\udc2d\ud835\udc1e \ud835\udc1a\ud835\udc2c\u0326\ud835\udc2d\ud835\udc1e\ud835\udc29\ud835\udc2d\u0326\ud835\udc22 \ud835\udc2c\u0326\ud835\udc22 \ud835\udc1c\ud835\udc1e \ud835\udc29\ud835\udc2b\ud835\udc22\ud835\udc26\ud835\udc1e\ud835\udc2c\u0326\ud835\udc2d\ud835\udc22?<\/p>\n\n\n\n<p>Fiind un workshop este preponderent practic.<\/p>\n\n\n\n<p>Cafea \u0219i networking la pauz\u0103.<\/p>\n\n\n\n<p>Suport de curs, template de plan de marketing general, \u00eentreb\u0103ri de ghidaj pentru strategia de marketing \u0219i, \u00een func\u021bie de c\u00e2t de curio\u0219i \u0219i implica\u021bi sunte\u021bi, posibil s\u0103 am \u0219i alte resurse pentru voi.<\/p>\n\n\n\n<p>Diplom\u0103 de participare.<\/p>\n\n\n\n<p>\ud835\udc02\ud835\udc22\ud835\udc27\ud835\udc1e \ud835\udc2c\ud835\udc2e\ud835\udc27\ud835\udc2d \ud835\udc1e\ud835\udc2e, \ud835\udc2d\ud835\udc2b\ud835\udc1a\ud835\udc22\ud835\udc27\ud835\udc1e\ud835\udc2b\ud835\udc2e\ud835\udc25 \ud835\udc2d\ud835\udc1a\u0306\ud835\udc2e?<\/p>\n\n\n\n<p>Numele meu este <a href=\"https:\/\/www.corina-stefan.ro\/\">Corina \u0218tefan<\/a>, om cu multe p\u0103l\u0103rii, roluri pe care mi le aduce via\u021ba \u0219i profesia. Sunt \u00eenainte de toate om. Profesional sunt om de comunicare, strateg de marketing \u0219i soloprenor, \u00eenfiin\u021b\u00e2nd agen\u021bia de content marketing iXpr \u00een 2014. Sunt content writer, copywriter, trainer. Nu neap\u0103rat \u00een aceast\u0103 ordine.<\/p>\n\n\n\n<p>\u00cen ultimii ani&nbsp; mi-am dedicat timp \u0219i am f\u0103cut o schimbare spre training, d\u00e2nd mai departe ce am \u00eenv\u0103\u021bat \u00een anii de experien\u021b\u0103. Am sus\u021binut \u0219i sus\u021bin trainiguri de marketing digital pentru to\u021bi, workshopuri,cursuri inhouse pentru firme medii,&nbsp; cursuri de formator \u0219i pot spune c\u0103 e o parte tare drag\u0103 activit\u0103\u021bii mele. M\u0103 reg\u0103se\u0219ti dincolo de<a href=\"https:\/\/ixpr.ro\/\"> iXpr<\/a>, proiectul trans-formare.ro, dincolo de multe texte, pagini sau sau solu\u021bii unde nu \u0219tiai c\u0103 eu exist.<\/p>\n\n\n\n<p>\u0218i revin, sunt om. Dincolo de e-books despre marketing pe trans-formare vei g\u0103si \u0219i <strong><em>\u201d Cartea despre acceptare<\/em><\/strong>\u201d, un ebook pe care l-am publicat \u00een plin lockdown, ca o reamintire c\u0103 \u00eenainte de toate suntem oameni. Cartea am mutat-o de la editur\u0103 pe acela\u0219i site.<\/p>\n\n\n\n<p>Sunt toate la un loc, \u0219i chiar mai mult. Sunt omul care \u00ee\u021bi propune s\u0103 te al\u0103turi ca eu s\u0103 contribui \u00een lume prin cursuri care ajut\u0103 antreprenorii s\u0103 creasc\u0103. Ei \u0219i afacerile lor.<\/p>\n\n\n\n<p>Cum te \u00eenscrii?<\/p>\n\n\n\n<p>Completeaz\u0103 formularul de \u00eenscriere, achit\u0103 participarea \u0219i prime\u0219ti detalii pe email.<\/p>\n\n\n\n<p>Rug\u0103minte:<\/p>\n\n\n\n<p>Ca persoan\u0103 fizic\u0103 completeaz\u0103 toate rubricile, corext, ele sunt pentru a emite factura. Se emite automat, a\u0219adar, nu cred ca \u201dblah blah\u201d pot s\u0103 o folosesc drept nume sau adres\u0103. \ud83d\ude42<\/p>\n\n\n\n<p>Dac\u0103 dore\u0219ti factura pe persoan\u0103 juridic\u0103, d\u0103-mi de veste pe email, al\u0103turi de datele de facturare.<\/p>\n\n\n\n<p>De ce s\u0103 participi?<\/p>\n\n\n\n<p>&nbsp;Pentru c\u0103 vei pleca de aici cu mult mai mult dec\u00e2t ni\u0219te informa\u021bii teoretice \u2013 vei avea \u00eenceputul unui plan de marketing pe care vei continua s\u0103 \u00eel personalizezi activit\u0103\u021bii tale pentru a-l pune \u00een practic\u0103.<\/p>\n\n\n\n<p>Mai mult, dup\u0103 curs vei primi resurse care s\u0103 te ajute s\u0103 \u201d\u021bii lumina aprins\u0103\u201d, s\u0103 \u00ee\u021bi reg\u0103se\u0219ti claritatea c\u00e2nd te acoper\u0103 ideile altora.<\/p>\n\n\n\n<p>Ce zici? Incepem noul sezon de business cu claritate?<\/p>\n\n\n\n<p>Hai cu mine la workshop!<\/p>\n\n\n\n<p>Eu&nbsp; te a\u0219tept cu drag!<\/p>\n\n\n\n<p><strong>Inscrieri aici <\/strong><a href=\"https:\/\/trans-formare.ro\/events\/back-to-business-plan-de-marketing-pentru-claritate\/\"><strong>https:\/\/trans-formare.ro\/events\/back-to-business-plan-de-marketing-pentru-claritate\/<\/strong><\/a><\/p>\n\n\n\n<p>PS: Locurile sunt limitate.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201e\ud835\udc7c\ud835\udc8f \ud835\udc90\ud835\udc83\ud835\udc8a\ud835\udc86\ud835\udc84\ud835\udc95\ud835\udc8a\ud835\udc97 \ud835\udc87\ud835\udc82\u0306\ud835\udc93\ud835\udc82\u0306 \ud835\udc96\ud835\udc8f \ud835\udc91\ud835\udc8d\ud835\udc82\ud835\udc8f \ud835\udc86\ud835\udc94\ud835\udc95\ud835\udc86 \ud835\udc85\ud835\udc90\ud835\udc82\ud835\udc93 \ud835\udc90 \ud835\udc85\ud835\udc90\ud835\udc93\ud835\udc8a\ud835\udc8f\ud835\udc95\u0326\ud835\udc82\u0306.\u201d \u2015 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[&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":2437,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stiri-si-comunicate-de-presa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Back to business: Plan de marketing pentru claritate - Succes Grup<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/succes-grup.ro\/comunicate\/back-to-business-plan-de-marketing-pentru-claritate\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Back to business: Plan 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