Free tool · Lab 04
Ad Preview Studio Google & Facebook
Write your copy once and see instantly how it looks as a Google Search ad and as a Facebook / Instagram ad. The counters and checks tell you what to fix before you publish.
Google Search · responsive ad
Facebook / Instagram · feed ad
Google · mobile search
Facebook / Instagram · feed
Quality score
—Approximate preview: Google and Meta combine and display ad texts differently depending on device, placement and search. The 30/90/15 character limits are those of Google responsive ads; for Meta, the values are display recommendations, not hard cut-offs.
Rules that matter in ad copy
- Google Search: headlines of up to 30 characters, descriptions of up to 90, display paths of 15 each. Google does not accept exclamation marks in headlines, repeated punctuation (“!!”, “??”) or words written entirely in capitals for effect.
- Facebook and Instagram: the primary text is cut off on mobile after roughly 125 characters, so the main idea has to come first. The headline and description are shorter, but how much of them is visible still varies by placement.
- Specific and concrete: a figure, a clear benefit and a next step (“Request a quote”, “Book a visit”) beat almost any general wording.
- Clean capitalisation and punctuation: descriptions that start with a capital letter and end with a full stop read like finished sentences. It is a small detail, but it says “professional”.
Good copy is only half of a campaign: account structure, negative keywords, audiences and tracking do the other half. We manage all of it in our Google Ads and Facebook & Instagram Ads services.
Frequently asked questions
About ad copy
How many characters can a Google Ads headline have?
In responsive search ads, each headline can have up to 30 characters and each description up to 90. You can add up to 15 headlines and 4 descriptions, which Google combines automatically.
How long can a Facebook ad text be?
The primary text can be much longer, but on mobile only the first 125 characters or so are shown before “See more”. Put the benefit and the offer in the first sentence.
Why can’t I use an exclamation mark in a headline?
Google Ads editorial policies do not allow exclamation marks in headlines and restrict punctuation or symbols used to draw attention artificially. Ads that break the rules are disapproved or limited.
Are the texts I enter saved?
No. Everything stays in your browser. You can copy the texts or download them as a CSV file, ready to import into Google Ads Editor after a final check.
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