Free tool · Lab 01
Digital maturity scanner
9 questions, 2 minutes. Find out how solid your business’s online presence is across three areas — Presence, Promotion and Performance — and get an action plan in the right order.
Answer the questions and the radar builds up in real time.
How the score is calculated
Each answer is worth between 0 and 3 points. The 9 questions are grouped in threes under the areas that matter in any online marketing strategy:
- Presence — your website, the visibility of your profiles and measurement (the foundation);
- Promotion — social media, paid campaigns and communication with existing customers;
- Performance — cost per customer, testing and the use of AI in your processes.
The score for each area is its percentage of the maximum (9 points), and the overall score is the average of the three. The recommendations follow the principle we apply in our own projects: foundation before promotion. If Presence is below 50%, it comes first, even when other areas score lower.
Launch
The foundation is missing or fragile. Part of every euro you spend on promotion is likely to be wasted.
Ascent
You have the basic pieces, but they don’t yet work together as a system.
Stable orbit
A working system; the big gains now come from measurement and optimisation.
Hyperspace
Digitally mature. Next comes scaling and automating what already works.
Frequently asked questions
About the digital maturity scanner
What is digital maturity in a business?
Digital maturity shows how well a business uses online channels to attract, convince and keep customers: from having a good website and measuring it properly, to conversion-optimised campaigns and processes that use AI. It isn’t about how many tools you have, but about how well they work together.
How accurate is the score?
It is an indicative self-assessment, useful for seeing quickly where the big gaps are. For a full diagnosis we look at your real data: website, Ads accounts, analytics and conversions.
Are my answers saved?
No. Everything runs in your browser and disappears when you close the page. Only if you press “Send the result to us” is the contact form pre-filled, and it is still up to you whether to send it.
What should I do after getting my score?
Work through the first three recommendations, in the order given. If you would like help with implementation, send us the result: the diagnostic conversation is free and starts directly from your score.
Lab
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