Free tool · Lab 06
Social media calendar generator
Escape the daily “what shall we post today?”. Choose your industry, platforms and posting pace, and the generator builds a 4-week editorial plan with concrete ideas, formats, an opening line and a call to action for every post.
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—Content mix
Posting times are starting points, not rules: check your page insights to see when your audience is active, and adjust. The ideas are working templates, so adapt them to your brand voice.
How the calendar is built
A good content calendar is not about “posting often”. It is about a balanced mix of content types, each with its own job:
- Educational: answers questions and builds authority;
- Behind the scenes: shows the people and the process, and builds trust;
- Social proof: reviews, results and case studies;
- Offer: the direct call to buy or book;
- Interactive: polls, questions and live sessions that boost engagement;
- Inspirational and community: values, stories and customer-created content.
The goal you choose changes the proportions: for enquiries and sales you get more social proof and offers, while for awareness you get more educational and behind-the-scenes content. TikTok gets video formats only, and LinkedIn gets only content that suits a professional audience, on working days.
The full strategy for this year is in our guide Social media strategy in 2026.
Frequently asked questions
About the social media content calendar
How often should I post on social media?
Consistency matters more than frequency. In many cases, for small businesses, 3 posts a week kept up for months beat 7 posts a week abandoned after a month. Choose a pace you can sustain.
How do I import the calendar into Google Calendar or Outlook?
Click “Add to calendar (.ics)” and open the downloaded file: Outlook and Apple Calendar import it directly. In Google Calendar, go to Settings → Import & export and upload the file. Each post becomes an event with the idea, format and call to action in the description.
Can I post the same content on Facebook and Instagram?
Yes, especially by cross-posting from Meta Business Suite, but adapt the text and the format. On Instagram the image and the first lines matter most, while on Facebook longer texts and links also work well.
Are the ideas generated with AI?
No. The generator combines templates we wrote ourselves with the specifics of your sector, following fixed rules for balancing the content types. It runs entirely in your browser.
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