Landing page structure that converts, section by section
How to arrange a campaign page with a single goal: promise, proof, objections, form and the mistakes that make customers cost more.
Blog · 40 articles
Blog: practical online marketing guides
Articles written from practice: websites, Google and Facebook Ads, social media, email, analytics and AI in marketing — everything you need to grow a business online.
Conversion & analyticsLanding page structure that converts, section by section
Social mediaShort-form video for business: a 30-second structure and a batch-filming routine
Short-form video for business: a 30-second structure and a batch-filming routine
How to plan Reels, TikTok and Shorts clips: the hook, a simple script structure, phone filming, captions and one production day a month.
Paid adsFacebook ads creative testing: how to structure tests, what to vary and how to read the results
Facebook ads creative testing: how to structure tests, what to vary and how to read the results
How to structure Facebook ads creative testing: which variables to test and how much data you need.
WebsitesHow to choose web hosting: types, criteria and questions for your provider
How to choose web hosting: types, criteria and questions for your provider
Shared, VPS, cloud or managed WordPress: the criteria that matter, the questions to ask a provider and the traps in offers.
Conversion & analyticsGoogle Analytics 4 for small business: what to set up, what to watch and what to ignore
Google Analytics 4 for small business: what to set up, what to watch and what to ignore
Basic settings, key events, five useful reports and what to ignore in GA4, explained for people who are not analysts.
E-commerceEcommerce profit margin: how to tell whether a campaign really makes money
Ecommerce profit margin: how to tell whether a campaign really makes money
Gross margin, contribution margin, break-even ROAS and maximum CPA: the maths that shows whether you sell at a profit.
Social mediaHandling negative comments and reviews, with reply templates you can adapt
Handling negative comments and reviews, with reply templates you can adapt
A step-by-step process, reply templates and clear limits: what to do, what to avoid and when to go private.
Paid adsOnline advertising budget: how much to invest and how to calculate it
Online advertising budget: how much to invest and how to calculate it
How to set your ad budget from goal and margin rather than instinct, with a worked example and test and scaling phases.
WebsitesWebsite migration without losing SEO: a step-by-step guide for a redesign, new CMS or new domain
Website migration without losing SEO: a step-by-step guide for a redesign, new CMS or new domain
URL mapping, 301 redirects, pre-launch tests and after-launch monitoring: how to move a site without losing your Google rankings.
Conversion & analyticsA/B testing guide: how to run website tests that hold up, from hypothesis to decision
A/B testing guide: how to run website tests that hold up, from hypothesis to decision
Hypotheses, sample size, duration and significance: how to run A/B tests on your website without drawing false conclusions.
StrategyMonthly marketing report KPIs: what goes into a report that supports decisions
Monthly marketing report KPIs: what goes into a report that supports decisions
Which business KPIs belong in a monthly marketing report, which vanity metrics to leave out and how to turn numbers into decisions.
Email marketingEmail subject lines and open rate: what works, what misleads, how to test
Email subject lines and open rate: what works, what misleads, how to test
Length, preheaders, spam filters and testing, with good and bad examples and the effect of Apple Mail Privacy Protection on opens.
E-commerceWooCommerce vs Shopify: which to choose for an online shop in Romania
WooCommerce vs Shopify: which to choose for an online shop in Romania
An honest WooCommerce vs Shopify comparison: costs, couriers, invoicing, payments, control and scaling.
AI in marketingAI in marketing: where it delivers measurable results and where it does not
AI in marketing: where it delivers measurable results and where it does not
Which marketing tasks are worth speeding up with AI, where human control stays essential, and how to measure the results.
Social mediaLinkedIn B2B lead generation: how service firms get conversations with real prospects
LinkedIn B2B lead generation: how service firms get conversations with real prospects
Profile, content, organic versus paid, rhythm and messages: how to use LinkedIn to win B2B clients without spamming anyone.
WebsitesWordPress vs custom website: the criteria that actually decide it
WordPress vs custom website: the criteria that actually decide it
When WordPress is enough, when a custom build pays off and when to combine both. Cost, security and scale compared.
Paid adsRemarketing guide: what it is, how it works and how to set it up properly
Remarketing guide: what it is, how it works and how to set it up properly
Segments, retention windows, frequency and consent: how to bring visitors back without annoying them.
WebsitesHow much does a website cost in Romania? An honest price guide
How much does a website cost in Romania? An honest price guide
Indicative price ranges, what drives the cost, recurring fees and the traps behind very cheap quotes.
Social mediaSocial media strategy 2026: a practical guide, without the myths
Social media strategy 2026: a practical guide, without the myths
Platforms, content pillars, short video and measurement: a practical framework for a social media strategy that brings enquiries, not just likes.
WebsitesGDPR website compliance and cookies: what to check on your banner, forms, policies and third-party tools
GDPR website compliance and cookies: what to check on your banner, forms, policies and third-party tools
What to check for GDPR on your website: cookie banner, forms, policies and third-party tools such as maps and fonts.
Paid adsGoogle Ads vs Facebook Ads: where to spend your first euro and how to combine them
Google Ads vs Facebook Ads: where to spend your first euro and how to combine them
Existing intent versus created demand: how to choose between Google Ads and Facebook Ads for your business, and how to run both together.
Conversion & analyticsConversion rate: how to calculate it, and what to do with the result
Conversion rate: how to calculate it, and what to do with the result
The formula, the right denominator, rates for sales, leads and ads, and why comparing yourself with an average is a trap.
WebsitesWebsite launch checklist: everything to check before you go live
Website launch checklist: everything to check before you go live
A pre-launch checklist: content, technical SEO, speed, forms, tracking and legal basics.
Local marketingLocal service business marketing: from your Google profile to calls that count
Local service business marketing: from your Google profile to calls that count
How to win calls and enquiries from customers nearby: Google profile, service pages, local ads, reviews and call tracking.
StrategyHow to choose a marketing agency: 15 questions to ask before you sign
How to choose a marketing agency: 15 questions to ask before you sign
15 questions before the contract, warning signs, account ownership and reporting: how to pick an agency without paying on trust alone.
Email marketingEssential email automations: the five flows to set up first
Essential email automations: the five flows to set up first
The five automated flows to start with: welcome, abandoned cart, post-purchase, win-back and birthday emails.
E-commerceGoogle Shopping product feed: attributes, titles, GTINs and disapprovals
Google Shopping product feed: attributes, titles, GTINs and disapprovals
Which attributes Google requires, how to write good titles, what to do about GTINs and how to fix disapprovals.
Social mediaTikTok for business: is it worth it for your company?
TikTok for business: is it worth it for your company?
Who it suits, which formats work, a realistic posting rhythm, what does not work and how to measure results, without hype.
Paid adsPerformance Max in Google Ads: a practical guide for small and mid-sized businesses
Performance Max in Google Ads: a practical guide for small and mid-sized businesses
When a Performance Max campaign is worth running, how to prepare it properly and how much control you really keep.
WebsitesWordPress security guide: the measures that matter and what to do if you have been hacked
WordPress security guide: the measures that matter and what to do if you have been hacked
Updates, passwords, 2FA, backups, permissions and firewalls: practical protection and the steps to take if your site is hacked.
Conversion & analyticsUTM parameters guide: how to name, use and read them in GA4
UTM parameters guide: how to name, use and read them in GA4
The five UTM tags, naming rules that last, the mistakes that break your reports and how to read campaigns in GA4.
AI in marketingAI policy for a marketing team: what to write down, and what to leave out
AI policy for a marketing team: what to write down, and what to leave out
Which data stays out of AI tools, who approves the output, and how to draft a policy your team will actually follow in a week.
Local marketingGoogle Business Profile reviews: how to earn real ones without risking your listing
Google Business Profile reviews: how to earn real ones without risking your listing
How to ask for reviews legitimately, what pace looks natural, how to reply, and what Google forbids.
StrategyThe 90-day marketing plan: a practical model for a small business
The 90-day marketing plan: a practical model for a small business
Three phases, clear deliverables and a short list of KPIs for each month, so you know exactly what to do in your first 90 days.
Email marketingHow to build an email list that respects GDPR: consent, double opt-in and list hygiene
How to build an email list that respects GDPR: consent, double opt-in and list hygiene
Valid consent, double opt-in, lead magnets and list cleaning: a practical guide to a subscriber base you can actually use.
E-commerceAbandoned cart recovery: from checkout fixes to recovery emails
Abandoned cart recovery: from checkout fixes to recovery emails
Why shoppers leave before paying, and how to win them back: checkout fixes, a recovery email sequence and remarketing.
Social mediaSocial media content calendar: how to build one you will actually follow
Social media content calendar: how to build one you will actually follow
Pillars, posting rhythm, batch production, approvals and reporting for a calendar that survives real life.
Paid adsGoogle Ads negative keywords: how to stop paying for clicks that never become customers
Google Ads negative keywords: how to stop paying for clicks that never become customers
Match types, starter lists, the search terms report and a weekly routine that cuts spend on searches you never wanted.
WebsitesCore Web Vitals and website speed: what to measure and what to fix first
Core Web Vitals and website speed: what to measure and what to fix first
LCP, INP and CLS explained simply: how to measure website speed, what slows it down and the order in which to fix it.
Conversion & analyticsConversion tracking with GA4 and the Meta pixel: what to measure, how to set it up and how to check it
Conversion tracking with GA4 and the Meta pixel: what to measure, how to set it up and how to check it
Which events to measure, how to set up GA4 and the Meta pixel, how to test the data and which mistakes skew your ad results.
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